Read this if you’re developing your company’s social media strategy
Jerimiah Owyang at Altimeter has put together a great study on corporate social media strategists, where they come from and what the roles are likely to develop into. As I’ve written about before...
View ArticleAltimeter research report: Social media trends for 2011
Those of you who follow my blog know that I’m not overly excited about quick wins in the social media landscape. There’s no shortage of self-proclaimed Social media experts (ninjas, gurus, samurai or...
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How to best organize internally for social media
We read a lot around the topic of ROI measurement in Social Media, as well as the importance of setting clear goals and objectives. Although this alone sometimes can be a headache, if you’re not...
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The 16 best Social Media Management tools reviewed
It’s yet very early days for this industry of “Social media vendors”, these tools and platforms still have a long way to go in order to fully scale and integrate within larger enterprises, which most...
View ArticleSocial media Statistics 2011
To no ones surprise the usage of social network is growing. Social media statistics for 2011 says that the trend is that the bigger gets bigger and the smaller get smaller. Statistics also show that...
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Being a Social Business, or just running “Social” Campaigns?
One doesn’t go without the other. If the marketplace fundamentally changes, so needs the way you go to market as well. Because its the new shiny thing, everyone in your organisation in rushing to jump...
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6 steps to understanding the REAL value of a Facebook fan
My very talented friend Minter Dial (The Myndset) have together with Yael Rozencwajg (Yopps) have spent a lot of time explaining how to look at the real value of a facebook fan and our social...
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William Hill’s Australian Open sponsorship faced heavy backlash on Social Media
William Hill has made a major push into the Australian online gambling market after buying local betting house Tom Waterhouse in August 2013. Hence I can imagine the excitement in William Hill’s...
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